Small businesses in South Africa and all around the world have been discovering the many ways that Social Media can contribute to their success and growth. Many business owners I meet (and maybe yourself) are still skeptical of using Social Media, but with the explosion of Social Media over the past few years, you would find it rare to hear about a marketing expert who doesn’t recommend Social Media as part of a holistic Marketing Strategy.
That said, you may be wondering, what are the real benefits of Social Media for your small business, and is it really worth the time and effort to build a Social Media presence?
Well, let me invite you to have a look at the following benefits of Social Media for business…
- Cost Effective Marketing
Social networks provide a cost-effective way to get your brand advertised on the web, potentially reaching prospective customers.
Social Media also acts as a cost effective tool to interact with your clients and when managed well, Social Media allows you to respond to questions and queries in real time.
- Positive impact on your organic search results and website traffic
If you didn’t know… organic search results are listings on search engine results pages like Google and Bing. By sharing content on your Social Media pages, search engines pick up your content and prospective clients may be lead to visit your website.
Not only does Social Media help you direct people to your website, but the more Social Media shares you receive, the higher your search ranking will be. For example, if your audience on Facebook shares one of your posts, it’s more likely to rank higher in Google’s search engine results page.
- Competitive Research
Social Media makes it easy for you to understand your industry and what is relevant to your business. Social Media furthermore offers you key information on your competitors, therefore constantly improving your market intelligence.
- Share content easily and fast
With the help of Social Media, sharing content, news and information is easier and faster. Social Media allows users to post relevant content and stay in the loop of relevant stories or events happening around the globe.
- Customer relationships
Social media is great for creating meaningful relationships with your customers. You can keep your customers informed; get their feedback, run competitions and so much more.
Social Media creates that personal interaction with your customers at all times and allows them
to get first-hand information about your brand.
Still not convinced about Social Media? We would love to give you clarity. Contact us today. www.nextlevelstudio.co.za